I have been reading about the concept 'gladvertising', which I find really interesting. This is , in short, a form of personalised advertising, whch enables advertsers to detect your mood, age, gender etc and then show you adverts that they would deem suited to your particular needs. See this BBC report:
http://www.bbc.co.uk/news/mobile/technology-12582477
So, if you are feeling down, you may be shown adverts associated with chocolate; holidays, beer etc....
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